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May 04, 2010

White suburbanites rap about their dope Toyota 'swagger wagon'

Posted on Tue May 4 2010

Who said minivans aren't cool? Certainly not Toyota, which this week released this fun little music video featuring a married couple rapping about the Sienna SE. Dubbed "Swagger Wagon," the video really gets into the hardships of living in the suburbs and driving a shiny minivan. Lyrics like "I roll hard through the streets and the cul-de-sacs/Proud parent of an honor roll student, Jack" and "I kiss their boo-boos, clean doggie doo-doos/Cut the crust off of PB&Js, chill the Yoo-hoos" pretty much sum up the everyday struggles of Mom and Dad. Toyota knows how to pull at the heartstrings of its target consumer, which is why it added a pair of cute kids to the mix. Rappers are known to set fashion trends, so Toyota figured the same would be true for popularizing the Sienna. Just get yourself some bling-bling (like a pacifier on a string), some black label, um, juice, and you're in the club.

—Posted by Elena Malykhina


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