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May 05, 2010

Pantene counting on Bret Michaels to recover from hairy ordeal

Posted on Wed May 5 2010


Bret Michaels is reportedly out of the hospital (though still under doctor care) in time for the finale of NBC's Celebrity Apprentice and to possibly perform live shows again within the next several weeks. That's good news for Poison fans, but also for P&G, which had centered a contest prize around Michaels, his band and his tour-bus antics. (It's probably too early to tell if the antics will be up to legendary Rock of Love speed, but the frontman sounds pretty determined.) Read our earlier post about the contest here. Michaels had an emergency appendectomy April 12 and then suffered a severe brain hemorrhage. He was in intensive care for weeks, leaving P&G to wonder what would happen to the payoff for its Pantene campaign, dubbed "Be the Rock Star You Are." Contestants in what's billed as "the world's first reality hair ad" are vying for the chance to wash their hair during a live TV commercial with product pitchwoman and What Not to Wear star Stacy London. Then, that lucky gal will hit a Poison concert and become a Michaels groupie. That last part, and potentially a larger role for Michaels in the Pantene re-stage, seemed to be hanging in the balance. Now it could be back on track, if Michaels recovers as quickly as he promises. I hope he does. But I still don't get this prize, P&G—though the extra media attention is bound to send that ROI skyrocketing. So … good call?

—Posted by T.L. Stanley


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