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May 19, 2010

KFC extends life of Double Down, shortening that of customers

Posted on Wed May 19 2010

KFC-Double-Down

When KFC introduced its bun-less Double Down sandwich in spot markets last year, bloggers and the lamestream media roasted it as as the gustatory equivalent of the Pontiac Aztek. But who's laughing now? KFC announced today that it has sold 10 million Double Downs so far, and the chain has decided to keep it around beyond its originally proposed yank date of May 23. "This is truly an example of 'popular demand,' " Javier Benito, evp of marketing and food innovation at KFC, said in a written statement. "Our plans were to feature the product only through May 23, but millions of Double Down fans have spoken, and we won't disappoint them. You'll continue to be able to get the Double Down at KFC this summer." For all the hue and cry over the sandwich's purported artery-clogging properties, KFC also points out that the DD contains just 540 calories, or 460 for the grilled version.

—Posted by Todd Wasserman

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