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April 27, 2010

Trident urges you to chew on two dudes' wacky Web adventures

Posted on Tue Apr 27 2010

Prepare to be mildly amused. Trident is launching a star-studded Web series produced by CJP Media called "The Webventures of Justin and Alden" that looks like an updated version of Bill & Ted's Excellent Adventure or maybe Harold & Kumar Go to White Castle. I say mildly amused because the trailer contains no LOL moments, but there's a chance that in their strenuous attempts to entertain you, Upright Citizens Brigade members Justin Tyler and Alden Ford may at times succeed. There's George Washington and vampires, for example, and the moment when Tyler breaks the fourth wall is somewhat risible. (He looks like a cross between the Ferris Bueller-era Matthew Broderick and Matt LeBlanc.) "This will be the greatest Web series Web show that's ever been on the Web computer!" Tyler says, sounding like Joey and Ferris rolled into one. There are lots of cameos, too, including Shannen Doherty, Illeana Douglas and Mark Gantt (who I thought was Christian Slater.) The effort, launched on behalf of its Layers gum, underscores Trident's Skittles-like focus on absurdist humor hinted at in previous commercials. If Samuel Beckett were alive today, he'd no doubt be making candy ads. UPDATE: Check out the first actual episode here.

—Posted by Todd Wasserman

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