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April 01, 2010

Stride's mystery flavor not all that appetizing on April Fool's Day

Posted on Thu Apr 1 2010

It's April Fool's Day, and the stunts are coming fast and furious. First, there was Google's somewhat lame "Topeka" gag, then Ben & Jerry's "Virtual Ice Cream." Now, Cadbury Adams's Stride gum is offering its own hijinks via its Facebook site. Some 600,000 fans on the site got a sneak peak of its new mystery flavor, called Mega Mystery. For the uninitiated, Stride and agency JWT began teasing the flavor last month with TV ads that showed a guy who was just about to reveal what the gum tasted like only to get attacked by a hoard of ostriches. (Happens all the time, I suppose.) Today, Stride offered several taste comparisons. In one vid, Mega Mystery "may or may not" taste like the smell of puppies. In another, it tastes like poppin' a wheelie. Finally, it tastes like the Internet. Funny, that's probably what Ben & Jerry's Virtual Ice Cream tastes like, too. In reality, though, we all know it tastes like Topeka.

—Posted by Todd Wasserman

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