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April 06, 2010

KFC prepares to kill you with its Double Down chicken sandwich

Posted on Tue Apr 6 2010

Kfc-double-down

Ah, finally. Next week, KFC begins selling its new "bunless" Double Down chicken sandwich. The Colonel's latest menu item consists of "two melted slices of Monterey jack and pepper jack cheese and Colonel's Sauce" sandwiched between two "juicy, boneless white-meat chicken filets." (Choose from original or grilled, which contain 540 and 460 calories, respectively.) The launch follows much consumer buzz and hype about the product since its test introduction in two markets last year. To emphasize the "bunless" aspect, KFC is also donating "unneeded" buns to U.S. food banks. Mm-hm. Cause marketing plus a sandwich with fewer carbs? How can we resist?

—Posted by Elaine Wong

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