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April 22, 2010

Dennis Haysbert now doing Allstate commercials in Spanish, too

Posted on Thu Apr 22 2010

Actor Dennis Haysbert has one of the best voices in the business—an attribute that hasn't escaped the attention of Allstate. For a few years, the insurer has tapped Haysbert's sonorous vocal stylings for its TV ads, which depict the actor as the voice of reason in an uncertain world. This month, for the first time, Haysbert is also delivering those lines—at least the tagline—in Spanish. According to an Allstate rep, the use of a mainstream, non-Spanish-speaking actor for ads en español is highly unusual. In fact, the company's PR department has been trying to find other instances as it mulls making a "first in the industry" claim. In previous ads, Allstate has used a "voice of God" Spanish announcer as a voiceover, but the rep said Haysbert tracked much better with Spanish-speaking consumers even if his command of the language is a bit shaky. Said the rep, a native Spanish speaker: "You can hear his accent."

—Posted by Todd Wasserman

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