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April 13, 2010

Betty White snuggles up to bedding company for her next ad gig

Posted on Tue Apr 13 2010

Betty-white

America's sweetheart, Betty White, has got another advertising gig. White, who has experienced a renaissance of late after starring in a well-received Super Bowl ad for Snickers, is now teaming up with SleepBetter.org. That organization, which is "made possible" by Carpenter Co., will use White's image on the site and in marketing materials. Sadly, White, 88, who is set to host Saturday Night Live on May 8 after viewers mounted a successful Internet campaign around that goal, will not be in any TV commercials for the site or for Carpenter, which manufactures cushioning products like mattress toppers and pillows. She is in good, albeit somewhat random company, however: The singer Jewel teamed up with SleepBetter last year.

—Posted by Todd Wasserman

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