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April 29, 2010

AriZona iced tea might wish it had a different name these days

Posted on Thu Apr 29 2010

Arizona Iced-tea maker AriZona is experiencing some collateral damage in the immigration debate over a new law in the state of Arizona. Since the law passed, making it a crime for illegal immigrants to be in the state and requires police to check citizens for evidence of legal status, opponents have called for a boycott of the state. On Tuesday, a comic writer named Travis Nichols suggested—jokingly, we think—that consumers should also boycott AriZona iced tea because it's "the drink of fascists." For whatever reason, others took Nichols up on the idea, even though the brand, now owned by Ferolito, Vultaggio & Sons, is based in New York. Responding to the bone-headed criticism, Don Vultaggio, founder and chairman of AriZona Beverages, set the record straight on the company's Web site: "We are very proud to be an American company with roots in New York," he wrote. No word yet if JCPenney brand Arizona Jeans is caught up in the debate as well. The company wisely changed the name to AZ Jeans a while back.

—Posted by Todd Wasserman

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