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March 16, 2010

Walmart gearing up for its second big 'Twilight' soiree this Friday

Posted on Tue Mar 16 2010

New-moon

Bella Swan isn't the only one who wants more face time with a brooding and beautiful vampire. Walmart is back for its second consecutive bite out of the Twilight franchise, opening specialty store-within-store boutiques and planning blow-out parties for this Friday night when the DVD of The Twilight Saga: New Moon goes on sale at 12:01 a.m. The first go-around was massively successful, as the retail behemoth welcomed hundreds of thousands of Twi-hards and broke sales records. This time, the dedicated Twilight swag areas are already set up, and they include themed T-shirts, hoodies, messenger bags, jewelry, books, posters, board games, party snacks and dolls. And it's not just Bella and her soul(less)mate Edward Cullen who have starring spots. Jacob Black and the Wolfpack get equal billing. Team Jake! With 2,600 stores participating, imagine what this will do for Walmart's bottom line. That won't suck at all.

—Posted by T.L. Stanley

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