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March 17, 2010

Rapping scientists test Bounty paper towels in new music video

Posted on Wed Mar 17 2010

Dude, this is what we call entertaining marketing. Paper-towel brand Bounty has done it again, this time with a gangsta-grooving music video on YouTube. While BrandFreak (and most of the folks in the marketing world, perhaps) thought the R&D guys at Procter & Gamble were pretty buttoned up, this video dispels that myth. (OK, there are probably some conservative types working there.) The two-minute video, which has gotten nearly 400,000 views in a week, shows rapper scientists putting the quicker picker upper to the test. We closed our eyes at one point during the triple dare, but opened them to find the Bounty sheet unstoppable and still absorbing. Go Bounty!

—Posted by Elaine Wong

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