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March 25, 2010

Puma and Droga5 promise a more playful breed of mobile phone

Posted on Thu Mar 25 2010

Puma

Fashion sure has evolved. It's not enough to wear the latest sneakers or sunglasses anymore. Cell phones have become a fashion statement, too. There's the Lamborghini phone, the Prada phone and now the Puma phone. The latter is expected to launch in 10 days, according to PumaPhone.com, which houses an interactive slideshow and informational videos on the device. Puma claims it has created the "first mobile phone dedicated to encouraging an active life outside of the phone." According to the apparel company, its phone will use the latest 3G cellular technology, but also have a "playful" side, featuring applications like "icon messaging, sarcastic calculator, scratching turntable [and] easy peasy video calls." Droga5, the agency behind the Puma-phone campaign, says more than 500,000 units have been pre-ordered. Doesn't seem like a bad start, considering the overly crowded mobile phone market.

—Posted by Elena Malykhina

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