Oscar-winning short film Logorama outs Mr. Clean
Posted on Wed Mar 10 2010
No brands were harmed during the filming of Logorama, according to the producer of the 16-minute short that won an Oscar the other night. Guess that depends on your definition of "harmed," since the whole film revolves around a logo-littered dystopian Los Angeles where Ronald McDonald packs heat, Mr. Clean goes gay and MGM's lion loses his roar. No lawsuits, so far, stemming from the animated short, but keep your eyes peeled. It's mighty ballsy of H5, a French company best known for its commercials and music videos, to pack the project with mascots from Pringle's chips and French's mustard along with the famous trademarks of 7-Eleven, Blockbuster Video, Microsoft, Best Western, Shoney's, Kohl's, Eveready, Domino's Pizza, Border's, Evian and others. It's intended to make a statement about our advertiser-saturated society, naturally, and does just that. Unfortunately, you'll have to go to iTunes or an on-demand service to see the whole thing. After the Academy Award win Sunday night, the full-length video disappeared from YouTube. Something about intellectual property right. (Here's the trailer instead).
