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March 15, 2010

Burger King's WhopperFace puts your face on a burger wrapper

Posted on Mon Mar 15 2010

Have you ever gotten a Whopper, looked at the wrapper and thought, "I wonder how my face would look on this"? Probably not, but the people in this purported hidden-camera video for Burger King seem pretty tickled to see their portraits embossed on burger diapers. Ogilvy Brazil apparently took photos of patrons while they were in line, then printed the portrait wrappers to reinforce the "Have it your way" positioning. The "WhopperFace" idea could be seen as an invasion of privacy, but then, Burger King customers have been through a lot lately, including being encouraged to shed Facebook friends in exchange for food and being misinformed about the availability of their beloved Whopper. On a positive note, forcing repeat customers to see their bloated, pimply faces might be a hell of a wakeup call as well. Via The Denver Egotist.

—Posted by Todd Wasserman

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