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February 23, 2010

Nerdy, happy people say iDo at the Apple Store on Fifth Avenue

Posted on Tue Feb 23 2010

Although Apple doesn't need any help with marketing, its flagship Fifth Avenue store in New York City got some nice exposure following a real wedding that took place there on Valentine's Day. A guest captured most of the ceremony in this video, which shows a couple exchanging their vows but also gets Apple sales clerks and curious store visitors in the shot. Most people want their privacy on such an important day, but these devoted Apple fans don't seem to mind the outsiders. Not only are they getting married in an Apple store, but the guy marrying them is wearing Apple founder Steve Jobs' signature outfit: a black turtleneck and jeans. As if that weren't enough, he quotes Jobs in the vows (which he reads off an iPhone) and states that, in addition to the wedding, everyone is "gathered here today to look for new iPhone cases." It seems our culture of computers, smartphones and social networks has created a generation that assigns too much significance to gadgets. Way too much.

—Posted by Elena Malykhina

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