Miller Lite knows that every guy's true life partner is cheap beer
Posted on Fri Feb 5 2010
Just as surely as the diet and exercise ads hit with full force, the new year brings out droves of online dating service commercials starring a bunch of adorable faux fairy-tale couples. They're Soul Mates, get it? And if it hadn't been for eHarmony, Match.com or Chemistry, et al, they never would've found The One. The period between Christmas, New Year and Valentine's Day is especially packed with these smarmy testimonials, making this Miller Lite ad as fresh as an early spring breeze. Not only is it an eHarmony döppelganger in look and tone (I did a double-take when I realized it wasn't peddling a monthly membership), it's perfectly executed. Instead of being hopelessly devoted to his brunette beauty, it turns out the guy loves his beer above all else. The look on his face says he can't understand why that's a problem. Girlfriend sees it differently, storming off and leaving him with just his bottle of brew. Happy ending for her? She got rid of the lunkhead. For him? He's stuck with Miller Lite. Oh well, there's always the Internet.
—Posted by T.L. Stanley
