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February 24, 2010

K-C's GoodNites brand gets into the business of bedtime stories

Posted on Wed Feb 24 2010

Goodnites

BrandFreak should not have gotten a dog. Not only is the creature not potty trained, but it's hyper active and keeps us up all night! Thank goodness for Kimberly-Clark's GoodNites bedtime stories. (OK, they're meant for toddlers, but so what?) The maker of Huggies and Kleenex has launched "a series of 20, five-minute audio bedtime stories that will fill each night with a new, fantastical adventure," thus making bedtime less stressful for bedwetting kids and their parents. For instance, there's the story of Iggy, a boy who "embarks on wild adventures with his Wiggy Bed, building self-confidence along the way." Parents can download the series for free at BedtimeTheater.com. The brand is also running a contest to pick the best consumer-generated Iggy story. (The winning pick will be recorded in a video segment.) No, it's not recommended for dogs, but Zooey, our puppy, did go to sleep listening to it. Might just put a diaper on that dog next.

—Posted by Elaine Wong

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