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February 10, 2010

Drew Brees also a champion at choosing very absorbent diapers

Posted on Wed Feb 10 2010

Brees

Procter & Gamble's Pampers has taken on a difficult challenge: How do you market diapers to men? The answer: Get a football player to star in your ad. In this case, it's Drew Brees, quarterback for the Super Bowl champion New Orleans Saints. Here, Brees is presented in a two-minute video from StrawberryFrog as an expert with all kinds of equipment, even the kind that babies poop into. To show how tough Pampers Swaddlers and Cruisers with Dry Max are, Brees hurls a football at one of the diapers and then throws one at the other leading brand, Huggies Little Movers. Brees' shot, from 30 yards away, is impressive, but doesn't prove much, so another test is introduced with a blue liquid (for maximum visibility, an announcer explains), which the Pampers diaper absorbs more thoroughly than the competition. Getting Brees for the ad was quite a coup, though one fan wonders why Brees chose Pampers of all brands. "You are Drew Freaking Brees, you can do better than that," rails a blogger called Backseat Fan. But YouTube commenters see the endorsement solidifying Brees' aw-shucks appeal: "Did you see him holding his son with the giant headphones on right after they won? Adorable!"

—Posted by Todd Wasserman

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