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February 01, 2010

Chanel believes temporary tattoos will be fashion's next big thing

Posted on Mon Feb 1 2010

Tattoo

Now, consumers can flaunt their Chanel fake tatts alongside their faux designer handbags. This spring, Chanel is selling "Les Trompe L'Oeil de Chanel" Temporary Skin Art, a sort of pricey update of the rub-on tattoos you got with your bubble gum when you were a kid. The "limited edition" of 55 designs goes on sale in the middle of this month for $75 a pop. Already, fashionistas are heralding this kind of body art, or "beauty branding," as the next big thing. Belgian makeup artist Peter Philips, global creative director for Chanel makeup, drew the designs for Chanel's spring/summer collection runway show in October, where Karl Lagerfeld's Parisian models improbably romped in piles of hay as they showed off his pricey designs. Just as implausible may have once been the thought that tattoos—the stuff of Hells Angels, convicts and street gangs—should cross over to haute couture. But according to Selfridges beauty director David Walker-Smith: "Chanel tattoos will be on every beauty queen's lust list. Body art is a big trend for 2010, and we predict a waiting-list frenzy."

—Posted by Noreen O'Leary

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