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January 14, 2010

Whatever happened to the farm boy from the Rosetta Stone ad?

Posted on Thu Jan 14 2010

Rosetta

Rosetta Stone, which sells foreign-language learning software online, is asking you to continue the story. What story? You know, the one from the print ad with the "hard working farm boy" who plans to impress the Italian supermodel by learning—you guessed it—Italiano. (Ian Frazier wrote a pretty funny piece about it in The New Yorker.) The company has launched a contest asking consumers to help write "the next chapter in the farm boy's story." The contest materials say: "Maybe he married the Italian supermodel. Or opened a gelato stand in Venice. … [Or] got homesick and brought his love of language back to the farm. It's all up to you and your imagination." The creatively inclined have until Jan. 29 to submit their "perfect ending" (in photo, text or video form). Visitors to the site will vote for their favorite, and the top five vote-getters will get a year's subscription to the Rosetta Stone Totale comprehensive online language-learning service.

—Posted by Elaine Wong

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