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January 13, 2010

Vitaminwater introduces a new flavor inspired by … Facebook?

Posted on Wed Jan 13 2010


It's kind of bitter, it puts me on edge, and I'm sure it's not good for me. But I can't stop drinking it. I'm powerless against its empty calories. I haven't even tasted it yet, but I fully expect this to be my reaction to Connect, the new Vitaminwater flavor inspired by omnipresent social-not-working site Facebook. Why should the caffeine-laced drink be any different than its namesake? TechCrunch gives us the vitals: It launches in March with Facebook logos and slanguage on its packaging; it's black-cherry lime with "eight key nutrients"; and it came about after a contest on the site to design a new flavor. (Congrats, Sarah from Illinois!) Soon, we'll all be able to physically ingest what we've been gobbling up virtually all this time. Check out the infomercial here that kicked off the sweeps.

—Posted by T.L. Stanley


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