This ad from Y&R Irvine makes us want to play a game of Scrabble. Like, right now. While board-game ads usually take place in the ho-hum living room, this one plunks the viewer right in the middle of the action. The game board itself morphs into a maze of streets, and each player—mom, dad and son—brings out his or her best vocabulary cards to win the match. (There's a genie, a giant knight and an alien driving a spaceship, for instance.) In a voice reminiscent of a genie or magical creature, the voiceover at the end says, "Everyone has them. Words. Want to come out and play? Scrabble. What words will you bring to the table?" Yeah, we're fully energized to play a match. Evil twin AdFreak, we challenge you!
—Posted by Elaine Wong