Old billboard vinyl is now being recycled into groovy new bags

What happens to all that billboard vinyl after an outdoor campaign comes down? Well, almost 10,000 tons of it ends up in landfills every year. But now, thankfully, that next super-sized plug for Twilight might not end up in the trash after all. Yak Pak and TerraCycle—a New York based bag company and eco-friendly consumer goods maker, respectively—have teamed up to produce a line of "durable and affordable" bags made out of old billboard material. Billboard Bags combine "the strength of the billboard vinyl with Yak Pak's expertise in design" and are "one-of-a-kind masterpieces" that are "nearly indestructible," according to press materials. (How's that for a lifetime warranty?) Each bag is made from a unique piece of billboard, so there's no worry of someone duplicating your style. It all comes down to who wears it better—or in this case, who carries it better.

—Posted by Elaine Wong