Hostess Cup Cakes' iconic squiggle celebrating its 60th birthday

Sixty years of sugary, squiggly goodness. That iconic white ribbon of icing atop Hostess Cup Cakes is celebrating a milestone, which made me contemplate the small yet significant decoration for the first time. Would the snacks taste the same without it? Probably not, but folks who ate them pre-squiggle—before 1950, that is—would have to confirm that. Is the squiggle trademarked? Definitely yes. (There's a scrap going on right now with Little Debbie.) How many loops does it have? Seven. Always seven. Oh, the stuff I learn at a swag lounge! As part of the anniversary, Hostess made its first appearance at the Access Hollywood Stuff You Must Lounge last weekend for the Golden Globes, feeding treats to celebs and gathering their personal cupcake memories. Jennie Garth, shown here, told how she was deprived as a child and had to bum the famous desserts off her friends at school. Bad parents! To make up for lost time, she got a vintage-looking lunchbox full of Hostess. Reporters had to make due with as many samples as they could stuff in their mouths. At least there was milk. Mmmm, tasty.

—Posted by T.L. Stanley