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January 29, 2010

Fashion marketers drool over Tim Burton's 'Alice in Wonderland'

Posted on Fri Jan 29 2010

Would you take fashion tips from the Mad Hatter? The pale-faced, Bozo-haired Johnny Depp version of the classic character is already freaking people out (in a good way), and Disney Consumer Products saw licensing potential in Tim Burton's upcoming redo of Alice in Wonderland. Marketers jumped on board, with Stella McCartney designing an accessories line (lots of rabbits, hearts and spades), Alexander McQueen creating a couture dress, Zac Posen doing goth-inspired jewelry, and Urban Decay and OPI launching makeup and nail polish with names like Off with Her Head and Thanks So Muchness. On the literary side, Harper Collins is reissuing the classic Lewis Carroll novel with trippy new illustrations. The goods are all about fantasy and shocks of color and teacups and fever dreams. Judging from the trailer, so is the 3-D movie, which opens March 5. Can. Not. Wait.

—Posted by T.L. Stanley

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