A&E fills taxi tops with crap to promote new season of 'Hoarders'
Posted on Mon Jan 25 2010
When it comes to out-of-home media, digital tends to get the lion's share of the attention these days. But sometimes a low-tech idea can also turn some heads. Take the promotion for the second season of Hoarders, the A&E reality series about obsessive pack rats. In New York, A&E has worked with Horizon Media and ShowMedia to disseminate 400 clear-plastic taxi-top displays that have old newspapers stuffed inside them. And don't worry, green types, the newspapers came from recycling centers.
—Posted by Todd Wasserman
