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December 10, 2009

Yum! Brands has been very bad, gets a spanking from the PTC

Posted on Thu Dec 10 2009


Shame on you, Yum! Brands. According to the Parents Television Council, the fast-food conglomerate (which owns KFC, Pizza Hut and Taco Bell, among other chains) supports the most family-unfriendly prime-time shows of any advertiser, according to its media buys. General Mills, meanwhile, was rated the best. Click here to see the full list. The PTC didn't get into specifics, but said it generally goes after those who support shows like the CW's Gossip Girl and Fox's Family Guy. But what if your target demo is a 15-year-old? Don't you have to buy time during those shows? Glen Erickson, director of corporate relations at the PTC, said no and noted that Coca-Cola "targets a wide range of folks" and was still No. 3 on the "best" list. "Levi's also isn't on this list, which I think is interesting," Erickson said. He pointed out some success the group has had in recent years by compiling its list. Payless was No. 1 on the worst list in 2007, but is now No. 6 on the best list, thanks to buys on Are You Smarter Than a Fifth Grader? and other shows. But Erickson said it mostly seems like a losing battle. "Things are deteriorating," he said of the increasing coarseness of TV content. "Our goal is to slow down the deteriorating."

—Posted by Todd Wasserman


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