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December 04, 2009

Verizon Droid escalates its war on the iPhone by calling it a sissy

Posted on Fri Dec 4 2009

Since its introduction last month, the Droid, a Motorola phone available via Verizon Wireless, has come out swinging. The first ads, from mcgarrybowen, went after the iPhone by noting a series of things the hip Apple gadget doesn't do, like run multiple apps simultaneously or mow your lawn. But the latest Droid ad hits below the belt by accusing the iPhone of being (gulp) a sissy phone. "Should a phone be pretty?" it asks. "Should it be a tiara-wearing, digitally clueless beauty queen?" (To get the point across, the ad employs a visual of a tiara-wearing beauty-queen doll.) Casting the idea of prettiness aside, the Droid is presented as a phone that "rips through the Web like a circular saw through a ripe banana." Hey, Steve, it's on. I haven't seen a brand go after another's masculinity like this since Budweiser's infamous "Queen of Carbs" attack on SABMiller in 2004.

—Posted by Todd Wasserman


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