If you're going to eat a giant block of lipstick, make it Burt's Bees
Posted on Thu Dec 10 2009
Who's up for a lovely big block of lipstick for lunch? Burt's Bees, the natural products maker owned by The Clorox Co., has set up eye-catching installations (created by ad agency Zig) inside Toronto and Vancouver shopping malls to argue for natural versus synthetic personal-care products. The company, which makes facial, skin and hair products, claims its goodies are "95 percent natural or higher." Better to absorb that stuff into your system than lots of chemicals. Another installation shows a load of baby products stacked up to look like a giant bottle. The placard asks: "How much of what you put on your baby ends up in your baby?" Yikes. When quantified like this, advertising really hits home.
—Posted by Elaine Wong
