Honda Jazz is great for hauling around millions of virtual blocks
Posted on Wed Dec 9 2009
If you've ever wondered what it would be like to experience your Honda on acid, this Australian ad for the Honda Jazz is for you. 303 Advertising in Perth worked with Animal Logic, a digital animation firm, to create 1.5 million virtual Mega Bloks, which shift form and shape from giant blocks to a globe to dragon/cat-looking thing to a wave and surfboard and then into octopus tentacles, which spring out of the car's side windows. From there, they morph into a tree and then a rainbow and then into the letters JAZZ. All the while, a funky tune that sounds like a missing track off Sly and the Family Stone's There's a Riot Going On plays. It's pretty trippy stuff, but it also shows how much room there is inside a Jazz, which is known around these parts as the Fit.
—Posted by Todd Wasserman
