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December 07, 2009

9 brands that would be glad to have Tiger Woods as an endorser

Posted on Mon Dec 7 2009

Tiger-woods-flexing

The eyes of the world are on Tiger Woods. The eyes of the branding world are really on Tiger Woods. The cuts and scrapes he suffered on Nov. 27, when crashed his 2009 Caddy SUV (hey, we thought he drove a Buick!) into a fire hydrant and a tree outside his Orlando manse, will heal. Less certain is the extent of the injuries to Tiger the brand endorser. Starting with the $40 million contract Wood inked with Nike back in 1996, the world's No. 1 golfer today has an endorsement value pegged at $105 million. Well, until that fender bender and the subsequent airing of his dirty laundry, anyway. Just in case the big-name brands do drop the world's richest athlete, we've cooked up a list of brands that might be happy to have Tiger pitch for them.

—Posted by Robert Klara

THEN: Tag Heuer watches
NOW: Gentex rear-view mirrors

THEN: Nike Golf
NOW: AFX helmets

THEN: Gillette razors
NOW: Aamco transmissions

THEN: Gatorade
NOW: Band-Aid

THEN: AT&T
NOW: OnStar

THEN: Upper Deck sports cards
NOW: Hallmark sympathy cards

THEN: Accenture
NOW: Ashley Madison

THEN: NetJets corporate jets
NOW: Artis driver training

THEN: TLC Laser Eye Centers
NOW: Streetglo reflective driveway tape

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