Volkswagen spot out of Norway is a sweet commercial for bikes

Here's a different take on a car commercial. This Volkswagen ad, from TRY Advertising of Oslo, Norway, is devoid of the usual beauty shots and MPG claims. In fact, it barely shows the car at all. Instead, most of the focus is on Danny MacAskill, a Scottish lad who earned a measure of fame this year by putting a five-minute video of himself doing bicycle stunts to the tune of Band of Horses' "Funeral" on YouTube. This one has an equally cool song, The Joy Formidable's "Austere," but the Volkswagen Golf Estate's presence is so subtle that it's like VW is getting product placement in its own commercial. And then when MacAskill gets in the car, there's a freaking fly! What's up with that?

—Posted by Todd Wasserman