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November 02, 2009

They sure make smart phones look real purty in ads these days

Posted on Mon Nov 2 2009

Are smart phones the new cars? A couple of new ads from LG and Sony Ericsson feature the kind of fawning beauty shots you usually associate with the auto category. LG's Android-based GW620, for instance, is first shown zipping around in the air, stopping occasionally to show off features like a qwerty keyboard and a camera lens. Occasionally, the device catches the light just right and positively gleams. This (silent) teaser ad for Sony Ericsson's next phone (it doesn't mention a name, but it's due tomorrow) gets pretty much the same treatment: photography that makes it look like it defies gravity and has the ability to catch the light just right. The reality is, however, that most of these smart phones look pretty similar now, and most people would probably prefer a less gleamy phone with solid service and good features over a radiant one that drops calls.

—Posted by Todd Wasserman

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