Samsung develops new mobile OS, whether you want one or not

Make way for yet another smartphone operating system. Samsung is the latest company to jump into the mobile OS fray, launching "Bada" in handsets coming out in the first half of 2010. The world's largest seller of mobile phones will go up against popular platforms from Apple and Google Android, which Samsung has already introduced in a Galaxy model, still largely unavailable in America. (Most of Samsung's smartphones use Windows Mobile.) So, why does the Korean giant want another operating system? Apps. Samsung doesn't share in any of the sales through others' app stores. In its announcement about the new OS, the company gushes that Bada, Korean for "ocean," is a new addition to Samsung's "mobile ecosystem (that) enables developers to create applications for millions of new Samsung mobile phones."

—Posted by Noreen O'Leary