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November 10, 2009

People don't Digg garish online ads, they Digg sneering at them

Posted on Tue Nov 10 2009


It's a cautionary tale for marketers: You live by the Digg, you die by the Digg. It all started when the news-aggregation site launched a page-takeover ad for Dragon Age: Origins, a role-playing video game developed by BioWare and published by Electronic Arts. But things turned sour when a Digg user named  Borez put up a visual of the ad with the headline, "Who on Digg hates this?" As of this morning, more than 9,500 people have Dugg the post, meaning that yes, Electronic Arts, they hate you, they really hate you. If the company has any doubts, it should check out the page of comments, one of which includes a helpful link to remove the hated ad. Another, however, notes that any publicity is good publicity, and "I bet they are going to put that image in the background when this story hits the front page."

—Posted by Todd Wasserman


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