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November 20, 2009

Luke Wilson and AT&T say ignore that meany Verizon Wireless

Posted on Fri Nov 20 2009

In the latest chapter of the war between wireless carriers, AT&T has released this ad claiming it offers a better 3G experience than Verizon Wireless. The two carriers have been batting for weeks over allegedly misleading ads. On Nov. 4, AT&T filed a lawsuit against Verizon, claiming that the latter's "There's a map for that" TV spot wrongfully portrayed AT&T as having weaker 3G coverage. Verizon's rep had a lot to say about the matter, calling it "a junk lawsuit." And just this week, Verizon filed a motion in a U.S. District Court contending that AT&T is unhappy with Verizon's ads because they're true. I didn't think we'd see it so soon, but here it is—AT&T's ad attacking Verizon. The carrier hired Luke Wilson to convince consumers that AT&T is the superior wireless provider. Sure, he's a celebrity, and he uses a shiny magnetic check-off list to make his point. But I think I speak for all consumers when I say the carriers should stop spending money on attack ads and spend it on improving their service instead. Sorry for the cliché, folks, but actions do speak louder than words.

—Posted by Elena Malykhina

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