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November 23, 2009

Domino's brings back the Noid, and he no longer needs avoiding

Posted on Mon Nov 23 2009

Noid

The Noid, that villainous Domino's mascot from the 1980s, is back. But instead of stirring up trouble, the character will be helping with a charitable cause this time around. The pizza chain is getting in the holiday spirit of giving by introducing "Avoid the Noid" T-shirts to raise money for St. Jude Children's Research Hospital. The company will donate $14 from the sale of each T-shirt to St. Jude. Domino's says it has made 1,000 such limited-edition T-shirts, which retail for $19.99 at NoidTshirt.com. The effort is part of Domino's annual "Thanks and Giving" campaign, which has raised $5 million for the children's hospital since 2005. It's always encouraging to see a company supporting a good cause, and Domino's had the right idea with the Noid. Who wouldn't want to wear a vintage T-shirt featuring a loopy character with red bunny ears?

—Posted by Elena Malykhina

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