The Noid, that villainous Domino's mascot from the 1980s, is back. But instead of stirring up trouble, the character will be helping with a charitable cause this time around. The pizza chain is getting in the holiday spirit of giving by introducing "Avoid the Noid" T-shirts to raise money for St. Jude Children's Research Hospital. The company will donate $14 from the sale of each T-shirt to St. Jude. Domino's says it has made 1,000 such limited-edition T-shirts, which retail for $19.99 at NoidTshirt.com. The effort is part of Domino's annual "Thanks and Giving" campaign, which has raised $5 million for the children's hospital since 2005. It's always encouraging to see a company supporting a good cause, and Domino's had the right idea with the Noid. Who wouldn't want to wear a vintage T-shirt featuring a loopy character with red bunny ears?
—Posted by Elena Malykhina