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November 24, 2009

British cereal reveals just who's doing all those Google searches

Posted on Tue Nov 24 2009

Weetabix

Years ago, then-Alaska Sen. Ted Stevens explained that the Internet is really just "a series of tubes." We can all have a good laugh about that now, but according to a viral campaign from British cereal maker Weetabix, tubes are much more high-tech than what really drives the Web. Yes, Google is actually powered by a librarian who has had her Weetabix and thus is ready to field your questions. (The campaign, by WCRS in London, seems to take a similar tack as the ads for Holiday Inn Express, which make similar IQ-enhancing claims.) A Subservient Chicken she's not, but you can still have fun typing in rude words and getting a good finger-wagging, if you're into that sort of thing.

—Posted by Todd Wasserman

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