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November 17, 2009

A Gap store goes head over heels (literally) for rewards program

Posted on Tue Nov 17 2009

Gap has turned the shopping experience in one store in Vancouver, British Columbia, upside down. Literally. To promote the launch of its Sprize rewards program, the retailer flipped store signage, mannequins and the Gap store logo, and hired performers to walk on their hands outside the Robson Street location. The transformation took place overnight, puzzling and intriguing passersby—enough to have them visit the store to learn about Sprize. The rewards program, which is currently open to Canadian residents, credits shoppers with the difference for merchandise they purchased if it goes on sale later. A retailer that will automatically reimburse you? That is a pretty upside down concept.

—Posted by Elena Malykhina


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