Wild Things invade NYC in celebration of the Warner Bros. movie
Posted on Thu Oct 15 2009
In New York City, the Wild Things have come to town. In celebration of Friday's nationwide release of Where the Wild Things Are, NYC & Company (the city's official marketing, tourism and partnership organization) organized "Wild Things Week" in the Big Apple. It worked with Warner Bros. Pictures to promote the film via several "wild" events since Monday, including exhibits, celebrity appearances and other festivities. Greenwich Avenue and Christopher Street were renamed (for a day) as Maurice Sendak Way and Wild Things Way at the Greenwich Village intersection where they meet, in honor of the place where NYC native Sendak wrote the book on which the film is based. The celebratory wraps up tomorrow, as the city's wild things head to theaters without having had their supper, dressed in their crowns and wolf costumes.
—Posted by Elena Malykhina
