The Great Bernie's eye-care benefits will help you see the future
Posted on Fri Oct 30 2009
When you think of an eye-care benefits provider, a creepy fortune teller named Bernie may not be the first association that comes to mind. VSP Vision Care wanted to spice up its image with a new marketing push centered on a character named Bernard Johnson, aka The Great Bernie, who helps people see the future. In this video, The Great Bernie proclaims that he can help kids and grandmas, and that he loves dogs, among other things. "If you're breathing and know how to work a keyboard, please come visit," he pleads, as he points viewers to TheGreatBernie.com. Not sure if VSP meant to make the video look like it was made in a basement using no microphones or professional actors, but it sure has the feel of a cheap infomercial. So bad it's good? You be the judge. Bernie's other medium is Facebook, where he delivers fortunes to the social net's users.
—Posted by Elena Malykhina
