Stephen Colbert won't sit idly by and watch the current "schmear" campaign that's happening in the sandwich-spread aisle. He's outraged at a Miracle Whip commercial that tells the 18-34s it's targeting: "Don't go unnoticed. Don't blend in. Don't be so mayo." Colbert and his team answered that attack ad on his late-night Comedy Central show recently with a shot-for-shot parody to support mayonnaise, "the illest condiment." Silence, "mayo-naysayers!" Miracle Whip's campaign, from mcgarrybowen, is part of a brand overhaul that's aimed at reinventing the product, which launched during the Great Depression as a low-cost mayo substitute. Colbert, for one, isn't buying it. "Miracle Wimp," anyone?
—Posted by T.L. Stanley