McDonald's wants your best hamburger slogan in just two words
Posted on Fri Oct 2 2009"Angus Amore," "Maximum Yummy" and "Angus Rocks" are among the 295 suggested two-word billboard slogans that ordinary people have supplied as part of a campaign involving the McDonald's Angus Third Pounder. The Golden Arches invite you to submit your own golden ad ideas at HonorAngus.com. The fast-food chain recently rented out 13 programmable signs in Kansas City, Mo., where it held its first "Angus Day." For 24 hours on Sept. 24, two-word slogans submitted by creative customers spent 10 glorious seconds each on the video billboards. (Sorry, there's no bigger prize than that being offered.) Ronald McDonald was on hand to greet fans, and also milk cows (seriously). In a statement, director of marketing Randy Bates said many of McDonald's young customers "probably never pick up a newspaper." Two-word billboard slogans seemed like the best way to tell them that this "Magnificent Mouthful" is "Within Reach." What more could you want from a "Dinner Winner?"
—Posted by Sarah Knapp
