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October 27, 2009

Just about any gift will be preferable to that totally crap jumper

Posted on Tue Oct 27 2009

I don't know about you, but at this point in my life, I'm not a huge fan of the ritual of opening presents. Particularly clothing. Even if you genuinely like the gift, there's always a certain amount of acting involved as you try to convince the giver that yes, you really like this, and in fact you are dying to put it on right now. A clever campaign in the U.K. plays on this idea with videos of people receiving "crap jumpers" (translation: ugly sweaters). A Web site ostensibly campaigns to keep crap jumpers in circulation, but it's actually a plug for gift cards from a company called Bonusbond. "Real crap jumpers are a dying breed and we need to save them," reads the Web site. "Too many people, instead of being given dodgy knitwear, are being given Bonusbond gift vouchers. So what if you can spend a Bonusbond gift voucher in over 25,000 retail stores?" While you're on the site, check out the gallery of hideous jumpers.

—Posted by Todd Wasserman

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