Brand references as common as jokes on Jay Leno's new show

The Jay Leno Show might not be a ratings sensation at 10 p.m. (though it's holding its own with better-than-expected numbers), but it's delivering on its promise to be a brand-friendly program. But how much shilling is too much? Edrants compiled this video of product plugs stuffed into nearly every segment of the show, from guests hyping their latest movies and TV projects (which is their M.O. for appearing on chat fests) to Leno's name-dropping monologue (see how many products you can count!) The series has been built, from the ground up, to be advertiser-ready. There's the airplane-hangar-sized set, suitable for accommodating Leno's classic cars and sponsor vehicles, the game-show-style partnership with McDonald's and the plan for live commercials. Who knows what impact the marketer messages, both subliminal and overt, are having on the audience, but one thing's for sure: NBC will not lose money on this gamble.

—Posted by T.L. Stanley