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September 15, 2009

Windows 7 spot shows off kindergartener's mad slideshow skills

Posted on Tue Sep 15 2009

Tying your shoes is not a prerequisite for making an awesome slideshow. In this commercial for Windows 7, by Crispin Porter + Bogusky, a little girl named Kylie finds "happy words" on her dad's computer, all of which praise the new Microsoft operating system. So, like any normal kindergartener, she decides to match them with pictures of a piglet wearing bunny ears and a cat swimming in marshmallows. Then she sets everything to a pumping glam-rock hit. The resulting slideshow is pretty impressive, considering many adults with years more technological experience can't even figure out what PowerPoint does, let alone how to use it. The ad, part of Microsoft's "Good News" campaign, tips off viewers to the late-October release of the new operating system. This half-minute spot is pretty cute, but "The Final Countdown" is too overplayed to be enjoyable. Sometimes what happens in the '80s should stay in the '80s.

—Posted by Elana Glowatz


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