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September 15, 2009

Something's rotten about this Denmark tourism video campaign

Posted on Tue Sep 15 2009

In what will no doubt go down as one of the most bizarre tourism campaigns ever, VisitDenmark is circulating a video showing what appears to be a mother seeking the father of her child. The woman, a pretty blonde who speaks excellent English, is shown with a baby on her lap making a plea to the father, an American who visited the country last year. The two apparently conceived the boy, named August, during a night of heavy drinking. She doesn't know the man's name, but is hoping he'll recognize her. Pretty crazy stuff, right? But it gets better. Mashable revealed, via a Danish newspaper, that the whole thing is a hoax created by VisitDenmark.com to somehow encourage more people to come to the country. Encourage? This seems like the sort of thing that would give any sexually active man second thoughts, to say the least. Read more about the campaign at Adland.

—Posted by Todd Wasserman

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