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September 28, 2009

'SNL' makes respectable fake-commercial return with Bladdivan

Posted on Mon Sep 28 2009

There's nothing like a fake commercial on Saturday Night Live to draw attention to a special kind of stage fright and Big Pharma's cheery, side-effect-filled solution to it. In the dead-on parody style the show has mastered over 35 seasons, this weekend's premiere gave us an ad for the fictional Bladdivan, a diuretic/anti-anxiety drug that combats "chronic shy bladder syndrome." A character played by Fred Armisen just can't belly up to a crowded urinal and let go with the other guys. With this medication, he can pee anytime, anywhere (which could be embarrassing, but that's where the sedative part of the chill pill comes in). Armchair critics have pointed to the skit as one of the highlights of an otherwise uneven and lackluster season premiere on Saturday. Hey, don't blame host Megan Fox. She even broke out an exaggerated version of her native Tennessee twang and managed not to drop the F-bomb during a biker-chick skit. That should be worth something. Bladdivan is no Colon Blow, but it's a decent debut for the new season.

—Posted by T.L. Stanley


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