Nike's latest hunt for talent leads to British rapper Dizzee Rascal

Nike, always on the lookout for the next hip artist or athlete, has paired with Dizzee Rascal for a limited-edition Nike Air Max 90 Tongue N' Cheek sneaker. For those unfamiliar, Dizzee is a British rapper. The "Tongue N' Cheek" in the shoe's name refers to his next studio album, due out Monday. The shoes are in limited release in the U.K., but the move may get Nike some props here as well—Rolling Stone named Dizzee's 2004 album Boy in da Corner one of the top 50 albums that year, and he's a critics' darling at Pitchfork, which noted that "shoe companies have realized that sneaker dorks and rap dorks are, more often than not, the exact same people."

—Posted by Todd Wasserman