Facebook users who chanced upon Method’s fan page last month may have wondered why there was a call to sign up to become “a person against dirty” on its wall. The rite of initiation involved a sample kit, which you’d pass out to your family and friends, with hopes that they, too, would spread the word about Method’s eco-friendly cleaning philosophy. Method, though, closed off the giveaway in one hour (hey, freebies do not last, especially in a recession) as word of the promotion spread around (it is Facebook, after all). Consequently, only the first 100 got their foot in the door, adding to an exclusive base of 1,000 top advocates. Method said the Facebook promo stemmed from social media buzz around its earlier product sampling mailing, which was sent to its most avid fans. The kits, four in each box, contained four mini-sized samples of Method cleaning products, along with a dollar off coupon and a token of a free company T-shirt. Heck, had we known, we would’ve tried our luck! Who doesn’t want to be a “person against dirty?”
—Posted by Elaine Wong
